{"id":6414,"date":"2026-07-29T10:57:14","date_gmt":"2026-07-29T10:57:14","guid":{"rendered":"https:\/\/idr.pt\/?p=6414"},"modified":"2026-08-03T07:44:00","modified_gmt":"2026-08-03T07:44:00","slug":"roi-da-automacao-industrial","status":"publish","type":"post","link":"https:\/\/idr.pt\/en\/2026\/07\/29\/roi-da-automacao-industrial\/","title":{"rendered":"O ROI da automa\u00e7\u00e3o: porque o retorno de um projeto n\u00e3o se mede apenas em euros"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6414\" class=\"elementor elementor-6414\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1979a16 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"1979a16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1904ad elementor-widget elementor-widget-spacer\" data-id=\"e1904ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d757417 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d757417\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef4a04 elementor-widget elementor-widget-heading\" data-id=\"2ef4a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O ROI da automa\u00e7\u00e3o: porque o retorno de um projeto n\u00e3o se mede apenas em euros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-226a27c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"226a27c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5622ae7 elementor-widget elementor-widget-image\" data-id=\"5622ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/1a-IMAGEM-1024x683.png\" class=\"attachment-large size-large wp-image-6415\" alt=\"\" srcset=\"https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/1a-IMAGEM-1024x683.png 1024w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/1a-IMAGEM-300x200.png 300w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/1a-IMAGEM-768x512.png 768w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/1a-IMAGEM-18x12.png 18w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/1a-IMAGEM.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148a3c5 elementor-widget elementor-widget-text-editor\" data-id=\"148a3c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando uma empresa pondera investir em automa\u00e7\u00e3o, existe uma quest\u00e3o que surge quase sempre:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a519c58 elementor-widget elementor-widget-heading\" data-id=\"a519c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qual ser\u00e1 o retorno deste investimento?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0917d13 elementor-widget elementor-widget-text-editor\" data-id=\"0917d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9 uma preocupa\u00e7\u00e3o leg\u00edtima. No entanto, o ROI de um projeto de automa\u00e7\u00e3o \u00e9 frequentemente analisado apenas do ponto de vista financeiro imediato, comparando o investimento realizado com a redu\u00e7\u00e3o de custos operacionais.<\/p><p>Embora essa an\u00e1lise seja importante, o verdadeiro impacto da automa\u00e7\u00e3o vai muito al\u00e9m da poupan\u00e7a direta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0bce2e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d0bce2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c264db elementor-widget elementor-widget-heading\" data-id=\"8c264db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O ROI vai al\u00e9m da redu\u00e7\u00e3o de custos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99a7a66 elementor-widget elementor-widget-image\" data-id=\"99a7a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" data-src=\"https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/2a-IMAGEM-1024x683.png\" class=\"attachment-large size-large wp-image-6418 lazyload\" alt=\"\" data-srcset=\"https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/2a-IMAGEM-1024x683.png 1024w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/2a-IMAGEM-300x200.png 300w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/2a-IMAGEM-768x512.png 768w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/2a-IMAGEM-18x12.png 18w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/2a-IMAGEM.png 1536w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/534;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-672fa99 elementor-widget elementor-widget-text-editor\" data-id=\"672fa99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A automa\u00e7\u00e3o pode gerar benef\u00edcios em v\u00e1rias \u00e1reas da opera\u00e7\u00e3o, muitos dos quais dificilmente s\u00e3o refletidos numa simples folha de c\u00e1lculo.<\/p><p>Entre os ganhos mais comuns encontram-se:<\/p><ul><li>aumento da produtividade;<\/li><li>redu\u00e7\u00e3o de tarefas repetitivas;<\/li><li>diminui\u00e7\u00e3o de erros e retrabalho;<\/li><li>melhoria da qualidade e consist\u00eancia dos processos;<\/li><li>refor\u00e7o da seguran\u00e7a dos colaboradores;<\/li><li>redu\u00e7\u00e3o do esfor\u00e7o f\u00edsico e da fadiga;<\/li><li>maior estabilidade e previsibilidade operacional;<\/li><li>capacidade para responder ao crescimento sem aumentar recursos ao mesmo ritmo.<\/li><\/ul><p>Ao longo do tempo, estes fatores podem representar um impacto significativo na competitividade e sustentabilidade das empresas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30ddf19 elementor-widget elementor-widget-heading\" data-id=\"30ddf19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nem toda a automa\u00e7\u00e3o tem o mesmo objetivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-474bb6f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"474bb6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b376ba5 elementor-widget elementor-widget-image\" data-id=\"b376ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" data-src=\"https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/3a-IMAGEM-1024x683.png\" class=\"attachment-large size-large wp-image-6419 lazyload\" alt=\"\" data-srcset=\"https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/3a-IMAGEM-1024x683.png 1024w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/3a-IMAGEM-300x200.png 300w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/3a-IMAGEM-768x512.png 768w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/3a-IMAGEM-18x12.png 18w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/3a-IMAGEM.png 1536w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/534;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3869fed elementor-widget elementor-widget-text-editor\" data-id=\"3869fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando se fala em automa\u00e7\u00e3o, \u00e9 importante compreender que diferentes tecnologias respondem a diferentes desafios.<\/p><p>Por exemplo:<\/p><ul><li><strong>Cobots<\/strong> podem aumentar a produtividade e a consist\u00eancia em tarefas repetitivas, trabalhando em colabora\u00e7\u00e3o com os operadores.<\/li><li><strong>AGVs e AMRs<\/strong> permitem otimizar fluxos log\u00edsticos internos e reduzir atividades de transporte sem valor acrescentado.<\/li><li><strong>Exoesqueletos<\/strong> ajudam a diminuir o esfor\u00e7o f\u00edsico dos trabalhadores, reduzindo a fadiga e os riscos ergon\u00f3micos.<\/li><li><strong>Solu\u00e7\u00f5es robotizadas especializadas<\/strong> podem melhorar a qualidade, a repetibilidade e a efici\u00eancia de determinados processos produtivos.<\/li><\/ul><p>Por isso, o ROI n\u00e3o deve ser analisado apenas em fun\u00e7\u00e3o da tecnologia escolhida, mas sobretudo do problema que se pretende resolver.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6563287 elementor-widget elementor-widget-heading\" data-id=\"6563287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O processo deve vir antes da tecnologia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22c8428 elementor-widget elementor-widget-text-editor\" data-id=\"22c8428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um erro frequente consiste em procurar uma solu\u00e7\u00e3o antes de compreender o verdadeiro desafio.<\/p><p>Um cobot, um AGV ou um exoesqueleto n\u00e3o s\u00e3o objetivos por si s\u00f3. S\u00e3o ferramentas concebidas para melhorar processos.<\/p><p>Os projetos mais bem-sucedidos come\u00e7am normalmente por responder a quest\u00f5es como:<\/p><ul><li>Onde existem perdas de tempo?<\/li><li>Que tarefas s\u00e3o mais repetitivas?<\/li><li>Onde surgem os principais constrangimentos produtivos?<\/li><li>Quais as atividades com maior impacto ergon\u00f3mico?<\/li><li>Que processos apresentam mais erros ou retrabalho?<\/li><\/ul><p>S\u00f3 depois desta an\u00e1lise faz sentido identificar a solu\u00e7\u00e3o mais adequada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db00a48 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"db00a48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3932e elementor-widget elementor-widget-heading\" data-id=\"8f3932e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pessoas e tecnologia devem evoluir em conjunto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b41bdbf elementor-widget elementor-widget-image\" data-id=\"b41bdbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" data-src=\"https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/4a-IMAGEM-1024x683.png\" class=\"attachment-large size-large wp-image-6420 lazyload\" alt=\"\" data-srcset=\"https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/4a-IMAGEM-1024x683.png 1024w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/4a-IMAGEM-300x200.png 300w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/4a-IMAGEM-768x512.png 768w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/4a-IMAGEM-18x12.png 18w, https:\/\/idr.pt\/wp-content\/uploads\/2026\/07\/4a-IMAGEM.png 1536w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/534;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b551a elementor-widget elementor-widget-text-editor\" data-id=\"a9b551a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A automa\u00e7\u00e3o continua a ser, por vezes, associada \u00e0 substitui\u00e7\u00e3o de pessoas. No entanto, a realidade demonstra que as empresas mais competitivas procuram cada vez mais combinar o potencial da tecnologia com a experi\u00eancia das suas equipas.<\/p><p>Os cobots colaboram com os operadores. Os exoesqueletos ajudam a proteger a sa\u00fade dos trabalhadores. Os AGVs libertam as equipas de tarefas log\u00edsticas repetitivas e pouco valorizadas.<\/p><p>O objetivo n\u00e3o \u00e9 substituir pessoas, mas permitir que estas se concentrem em atividades de maior valor acrescentado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a72638 elementor-widget elementor-widget-heading\" data-id=\"1a72638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O custo de n\u00e3o evoluir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a3c68c elementor-widget elementor-widget-text-editor\" data-id=\"0a3c68c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando se avalia um investimento em automa\u00e7\u00e3o, existe uma pergunta que por vezes \u00e9 ainda mais relevante do que o c\u00e1lculo do ROI:<\/p><p><strong>Qual \u00e9 o pre\u00e7o de n\u00e3o mudar nada?<\/strong><\/p><p>Desperd\u00edcios, retrabalho, les\u00f5es musculoesquel\u00e9ticas, dificuldades de recrutamento, limita\u00e7\u00f5es de capacidade produtiva ou inefici\u00eancias operacionais t\u00eam um custo real, mesmo quando n\u00e3o aparecem diretamente nos relat\u00f3rios financeiros.<\/p><p>Adiar decis\u00f5es de melhoria pode significar perder competitividade num mercado cada vez mais exigente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2f3e9 elementor-widget elementor-widget-text-editor\" data-id=\"3a2f3e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O ROI de um projeto de automa\u00e7\u00e3o n\u00e3o come\u00e7a quando a solu\u00e7\u00e3o entra em funcionamento.<\/p><p>Come\u00e7a quando a empresa analisa os seus processos, identifica oportunidades de melhoria e procura a tecnologia mais adequada para responder aos seus desafios.<\/p><p><strong>Mais do que adquirir equipamentos, trata-se de criar opera\u00e7\u00f5es mais eficientes, mais seguras e preparadas para crescer de forma sustent\u00e1vel.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dca01ab e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"6dca01ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-621f0ca elementor-widget elementor-widget-spacer\" data-id=\"621f0ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26dd1c31 elementor-widget elementor-widget-heading\" data-id=\"26dd1c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vamos transformar as suas ideias em realidade?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc6e0f elementor-widget elementor-widget-text-editor\" data-id=\"6bc6e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Preencha o formul\u00e1rio e d\u00ea o primeiro passo para o futuro com a <strong>iDR\u00ae<\/strong>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168204d0 elementor-widget elementor-widget-metform\" data-id=\"168204d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"metform.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"mf-response-props-id-467\" data-previous-steps-style=\"\" data-editswitchopen=\"\" data-response_type=\"alert\" data-erroricon=\"fas fa-exclamation-triangle\" data-successicon=\"fas fa-check\" data-messageposition=\"top\" class=\"   mf-scroll-top-no\">\n\t\t<div class=\"formpicker_warper formpicker_warper_editable\" data-metform-formpicker-key=\"467\" >\n\t\t\t\t\n\t\t\t<div class=\"mf-widget-container\">\n\t\t\t\t\r\n\t\t<div\r\n\t\t\tid=\"metform-wrap-168204d0-467\"\r\n\t\t\tclass=\"mf-form-wrapper\"\r\n\t\t\tdata-form-id=\"467\"\r\n\t\t\tdata-action=\"https:\/\/idr.pt\/en\/wp-json\/metform\/v1\/entries\/insert\/467\"\r\n\t\t\tdata-wp-nonce=\"c0ea35e40f\"\r\n\t\t\tdata-form-nonce=\"3e2659bbed\"\r\n\t\t\tdata-quiz-summery = \"false\"\r\n\t\t\tdata-save-progress = \"false\"\r\n\t\t\tdata-form-type=\"general-form\"\r\n\t\t\tdata-stop-vertical-effect=\"\"\r\n\t\t\tdata-payment-submit-before=\"0\"\r\n\t\t\t><\/div>\r\n\r\n\r\n\t\t<!----------------------------- \r\n\t\t\t* controls_data : find the the props passed indie of data attribute\r\n\t\t\t* props.SubmitResponseMarkup : contains the markup of error or success message\r\n\t\t\t* https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/JavaScript\/Reference\/Template_literals\r\n\t\t--------------------------- -->\r\n\r\n\t\t\t\t<script type=\"text\/mf\" class=\"mf-template\">\r\n\t\t\tfunction controls_data (value){\r\n\t\t\t\tlet currentWrapper = \"mf-response-props-id-467\";\r\n\t\t\t\tlet currentEl = document.getElementById(currentWrapper);\r\n\t\t\t\t\r\n\t\t\t\treturn currentEl ? currentEl.dataset[value] : false\r\n\t\t\t}\r\n\r\n\r\n\t\t\tlet is_edit_mode = '' ? true : false;\r\n\t\t\tlet message_position = controls_data('messageposition') || 'top';\r\n\r\n\t\t\t\r\n\t\t\tlet message_successIcon = controls_data('successicon') || '';\r\n\t\t\tlet message_errorIcon = controls_data('erroricon') || '';\r\n\t\t\tlet message_editSwitch = controls_data('editswitchopen') === 'yes' ? true : false;\r\n\t\t\tlet message_proClass = controls_data('editswitchopen') === 'yes' ? 'mf_pro_activated' : '';\r\n\t\t\t\r\n\t\t\tlet is_dummy_markup = is_edit_mode && message_editSwitch ? true : false;\r\n\r\n\t\t\t\r\n\t\t\treturn html`\r\n\t\t\t\t<form\r\n\t\t\t\t\tclassName=\"metform-form-content\"\r\n\t\t\t\t\tref=${parent.formContainerRef}\r\n\t\t\t\t\tonSubmit=${ validation.handleSubmit( parent.handleFormSubmit ) }\r\n\t\t\t\t\r\n\t\t\t\t\t>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t${is_dummy_markup ? message_position === 'top' ?  props.ResponseDummyMarkup(message_successIcon, message_proClass) : '' : ''}\r\n\t\t\t\t\t${is_dummy_markup ? ' ' :  message_position === 'top' ? props.SubmitResponseMarkup`${parent}${state}${message_successIcon}${message_errorIcon}${message_proClass}` : ''}\r\n\r\n\t\t\t\t\t<!--------------------------------------------------------\r\n\t\t\t\t\t*** IMPORTANT \/ DANGEROUS ***\r\n\t\t\t\t\t${html``} must be used as in immediate child of \"metform-form-main-wrapper\"\r\n\t\t\t\t\tclass otherwise multistep form will not run at all\r\n\t\t\t\t\t---------------------------------------------------------->\r\n\r\n\t\t\t\t\t<div className=\"metform-form-main-wrapper\" key=${'hide-form-after-submit'} ref=${parent.formRef}>\r\n\t\t\t\t\t${html`\r\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" key=\"2\" data-elementor-id=\"467\" className=\"elementor elementor-467\" data-elementor-post-type=\"metform-form\">\n\t\t\t\t<div className=\"elementor-element elementor-element-ab2179a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"ab2179a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div className=\"e-con-inner\">\n\t\t<div className=\"elementor-element elementor-element-180a131 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"180a131\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div className=\"elementor-element elementor-element-7f82b55 elementor-widget elementor-widget-mf-text\" data-id=\"7f82b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;nome&quot;}\" data-widget_type=\"mf-text.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\t\t\t\t<label className=\"mf-input-label\" htmlFor=\"mf-input-text-7f82b55\">\r\n\t\t\t\t\t${ parent.decodeEntities(``) } \t\t\t\t\t<span className=\"mf-input-required-indicator\"><\/span>\r\n\t\t\t\t<\/label>\r\n\t\t\t\r\n\t\t\t<input\r\n\t\t\t\ttype=\"text\"\r\n\t\t\t\tclassName=\"mf-input \"\r\n\t\t\t\tid=\"mf-input-text-7f82b55\"\r\n\t\t\t\tname=\"nome\"\r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Nome`) } \"\r\n\t\t\t\t\t\t\t\t\tonInput=${parent.handleChange}\r\n\t\t\t\t\tonBlur=${parent.handleChange}\r\n\t\t\t\t\taria-invalid=${validation.errors['nome'] ? 'true' : 'false'}\r\n\t\t\t\t\tref=${el =>{\r\n\t\t\t\t\t\t\t\t\t\t\t\tparent.activateValidation({\"message\":\"This field is required.\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":false,\"expression\":\"null\"}, el)\r\n\t\t\t\t\t}}\r\n\t\t\t\t\t\t\t\t\/>\r\n\r\n\t\t\t\t\t\t\t<${validation.ErrorMessage}\r\n\t\t\t\t\terrors=${validation.errors}\r\n\t\t\t\t\tname=\"nome\"\r\n\t\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\t\t\/>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div className=\"elementor-element elementor-element-d5ad042 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d5ad042\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div className=\"elementor-element elementor-element-c3096c7 elementor-widget elementor-widget-mf-number\" data-id=\"c3096c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;telefone&quot;}\" data-widget_type=\"mf-number.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\t\t\t\t<label className=\"mf-input-label\" htmlFor=\"mf-input-number-c3096c7\">\r\n\t\t\t\t\t${ parent.decodeEntities(``) } \t\t\t\t\t<span className=\"mf-input-required-indicator\"><\/span>\r\n\t\t\t\t<\/label>\r\n\t\t\t\r\n\t\t\t<input\r\n\t\t\t\ttype=\"number\"\r\n\t\t\t\tstep=\"any\"\r\n\t\t\t\tclassName=\"mf-input \"\r\n\t\t\t\tid=\"mf-input-mobile-c3096c7\"\r\n\t\t\t\t\t\t\t\tname=\"telefone\"\r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Contacto Telef\u00f3nico`) } \"\r\n\t\t\t\t\t\t\t\t\t\t\t\t\tonInput=${parent.handleChange}\r\n\t\t\t\t\taria-invalid=${validation.errors['telefone'] ? 'true' : 'false'}\r\n\t\t\t\t\tref=${el => parent.activateValidation({\"message\":\"This field is required.\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":false,\"expression\":\"null\"}, el)}\r\n\t\t\t\t\t\t\t\t\/>\r\n\r\n\t\t\t\t\t\t\t<${validation.ErrorMessage}\r\n\t\t\t\t\terrors=${validation.errors}\r\n\t\t\t\t\tname=\"telefone\"\r\n\t\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\t\t\/>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div className=\"elementor-element elementor-element-ee47b99 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"ee47b99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div className=\"e-con-inner\">\n\t\t\t\t<div className=\"elementor-element elementor-element-1b87ab4 elementor-widget elementor-widget-mf-email\" data-id=\"1b87ab4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;email&quot;}\" data-widget_type=\"mf-email.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\r\n\t\t\t<input \r\n\t\t\t\ttype=\"email\" \r\n\t\t\t\t \r\n\t\t\t\tdefaultValue=\"\" \r\n\t\t\t\tclassName=\"mf-input \" \r\n\t\t\t\tid=\"mf-input-email-1b87ab4\" \r\n\t\t\t\tname=\"email\" \r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`E-mail`) } \" \r\n\t\t\t\t \r\n\t\t\t\tonBlur=${parent.handleChange} onFocus=${parent.handleChange} aria-invalid=${validation.errors['email'] ? 'true' : 'false' } \r\n\t\t\t\tref=${el=> parent.activateValidation({\"message\":\"This field is required.\",\"emailMessage\":\"Please enter a valid Email address\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":false,\"expression\":\"null\"}, el)}\r\n\t\t\t\t\t\t\t\/>\r\n\r\n\t\t\t\t\t\t<${validation.ErrorMessage} \r\n\t\t\t\terrors=${validation.errors} \r\n\t\t\t\tname=\"email\" \r\n\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\/>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-55a6b00 elementor-widget elementor-widget-mf-select\" data-id=\"55a6b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;area-de-interesse&quot;,&quot;mf_input_list&quot;:[{&quot;mf_input_option_text&quot;:&quot;Dom\\u00f3tica Teletask&quot;,&quot;mf_input_option_value&quot;:&quot;domotica-teletask&quot;,&quot;_id&quot;:&quot;316e00b&quot;,&quot;mf_input_option_status&quot;:&quot;&quot;,&quot;mf_input_option_selected&quot;:&quot;&quot;},{&quot;mf_input_option_text&quot;:&quot;Exoesqueletos&quot;,&quot;mf_input_option_value&quot;:&quot;exoesqueletos&quot;,&quot;_id&quot;:&quot;4911564&quot;,&quot;mf_input_option_status&quot;:&quot;&quot;,&quot;mf_input_option_selected&quot;:&quot;&quot;},{&quot;mf_input_option_text&quot;:&quot;Robots de Servi\\u00e7o&quot;,&quot;mf_input_option_value&quot;:&quot;robos-servico&quot;,&quot;_id&quot;:&quot;8f8e19d&quot;,&quot;mf_input_option_status&quot;:&quot;&quot;,&quot;mf_input_option_selected&quot;:&quot;&quot;},{&quot;mf_input_option_text&quot;:&quot;AGVs e AMRs&quot;,&quot;mf_input_option_value&quot;:&quot;agvs-amrs&quot;,&quot;_id&quot;:&quot;cbb3668&quot;,&quot;mf_input_option_status&quot;:&quot;&quot;,&quot;mf_input_option_selected&quot;:&quot;&quot;},{&quot;mf_input_option_text&quot;:&quot;Cobots&quot;,&quot;mf_input_option_value&quot;:&quot;cobots&quot;,&quot;_id&quot;:&quot;0b7d376&quot;,&quot;mf_input_option_status&quot;:&quot;&quot;,&quot;mf_input_option_selected&quot;:&quot;&quot;}]}\" data-widget_type=\"mf-select.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t<div className=\"mf-input-wrapper\">\n\t\t\t\t\t\t\t<label className=\"mf-input-label\" htmlFor=\"mf-input-select-55a6b00\">\n\t\t\t\t\t${ parent.decodeEntities(``) } \t\t\t\t\t<span className=\"mf-input-required-indicator\"><\/span>\n\t\t\t\t<\/label>\n            \n            <${props.Select}\n                className=${\"mf-input mf-input-select  \" + ( validation.errors['area-de-interesse'] ? 'mf-invalid' : '' )}\n                classNamePrefix=\"mf_select\"\n                name=\"area-de-interesse\"\n                placeholder=\"${ parent.decodeEntities(`Selecione a \u00e1rea de interesse`) } \"\n                isSearchable=${false}\n                options=${[{\"label\":\"Dom\\u00f3tica Teletask\",\"value\":\"domotica-teletask\",\"isDisabled\":false},{\"label\":\"Exoesqueletos\",\"value\":\"exoesqueletos\",\"isDisabled\":false},{\"label\":\"Robots de Servi\\u00e7o\",\"value\":\"robos-servico\",\"isDisabled\":false},{\"label\":\"AGVs e AMRs\",\"value\":\"agvs-amrs\",\"isDisabled\":false},{\"label\":\"Cobots\",\"value\":\"cobots\",\"isDisabled\":false}]}\n                value=${parent.getValue(\"area-de-interesse\") ? [{\"label\":\"Dom\\u00f3tica Teletask\",\"value\":\"domotica-teletask\",\"isDisabled\":false},{\"label\":\"Exoesqueletos\",\"value\":\"exoesqueletos\",\"isDisabled\":false},{\"label\":\"Robots de Servi\\u00e7o\",\"value\":\"robos-servico\",\"isDisabled\":false},{\"label\":\"AGVs e AMRs\",\"value\":\"agvs-amrs\",\"isDisabled\":false},{\"label\":\"Cobots\",\"value\":\"cobots\",\"isDisabled\":false}].filter(item => item.value === parent.getValue(\"area-de-interesse\"))[0] : []}\n                onChange=${(e)=> parent.handleSelect(e, \"area-de-interesse\")}\n                ref=${() => {\n\t\t\t\t                    register(\"area-de-interesse\", parent.activateValidation({\"message\":\"This field is required.\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":false}));\n                    if ( parent.getValue(\"area-de-interesse\") === '' && false ) {\n\t\t\t\t    parent.setValue( 'area-de-interesse', '', true );\n                        parent.handleChange({\n                            target: {\n                                name: 'area-de-interesse',\n                                value: ''\n                            }\n                        });\n                    }\n                }}\n                \/>\n\n            \t\t\t\t<${validation.ErrorMessage}\n\t\t\t\t\terrors=${validation.errors}\n\t\t\t\t\tname=\"area-de-interesse\"\n\t\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\n\t\t\t\t\t\/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-ce7f5f1 elementor-widget elementor-widget-mf-textarea\" data-id=\"ce7f5f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;mensagem&quot;}\" data-widget_type=\"mf-textarea.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\t\t\t\t<label className=\"mf-input-label\" htmlFor=\"mf-input-text-area-ce7f5f1\">\r\n\t\t\t\t\t${ parent.decodeEntities(``) } \t\t\t\t\t<span className=\"mf-input-required-indicator\"><\/span>\r\n\t\t\t\t<\/label>\r\n\t\t\t\r\n\t\t\t<textarea className=\"mf-input mf-textarea \" id=\"mf-input-text-area-ce7f5f1\"\r\n\t\t\t\tname=\"mensagem\" \r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Mensagem`) } \"\r\n\t\t\t\tcols=\"30\" rows=\"10\"\r\n\t\t\t\t\t\t\t\t\tonInput=${ parent.handleChange }\r\n\t\t\t\t\taria-invalid=${validation.errors['mensagem'] ? 'true' : 'false'}\r\n\t\t\t\t\tref=${ el => parent.activateValidation({\"message\":\"This field is required.\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":false,\"expression\":\"null\"}, el)}\r\n\t\t\t\t\t\t\t\t><\/textarea>\r\n\r\n\t\t\t\t\t\t\t<${validation.ErrorMessage}\r\n\t\t\t\t\terrors=${validation.errors}\r\n\t\t\t\t\tname=\"mensagem\"\r\n\t\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\t\t\/>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-505ada0 elementor-widget elementor-widget-mf-checkbox\" data-id=\"505ada0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;politica-privacidade&quot;,&quot;mf_input_list&quot;:[{&quot;mf_input_option_text&quot;:&quot;Autorizo que estes dados sejam utilizados para a iDR\\u00ae me contactar, segundo a sua Pol\\u00edtica de Privacidade.&quot;,&quot;mf_input_option_value&quot;:&quot;politica-privacidade&quot;,&quot;_id&quot;:&quot;34f73db&quot;,&quot;mf_input_option_status&quot;:&quot;&quot;,&quot;mf_input_option_selected&quot;:&quot;&quot;}]}\" data-widget_type=\"mf-checkbox.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\t\t\t\t<label className=\"mf-input-label\" htmlFor=\"mf-input-checkbox-505ada0\">\r\n\t\t\t\t\t${ parent.decodeEntities(``) } \t\t\t\t\t<span className=\"mf-input-required-indicator\"><\/span>\r\n\t\t\t\t<\/label>\r\n\t\t\t\r\n\t\t\t<div \r\n\t\t\t\t\t\t\t\t\tref=${el => parent.handleCheckbox(el, 'onLoad')}\r\n\t\t\t\t\t\t\t\t\tclassName=\"mf-checkbox multi-option-input-type\"\r\n\t\t\t\t\tid=\"mf-input-checkbox-505ada0\">\r\n\t\t\t\t\t\t\t\t\t<div className=\"mf-checkbox-option \">\r\n\t\t\t\t\t\t<label>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input type=\"checkbox\"\r\n\t\t\t\t\t\t\t\tclassName=\"mf-input mf-checkbox-input \"\r\n\t\t\t\t\t\t\t\tname=\"politica-privacidade\"\r\n\t\t\t\t\t\t\t\tvalue=\"politica-privacidade\"\r\n\t\t\t\t\t\t\t\tdefaultChecked=\"\"\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tonInput=${ el =>  parent.handleCheckbox(el.target, 'onClick') }\r\n\t\t\t\t\t\t\t\t\taria-invalid=${validation.errors['politica-privacidade'] ? 'true' : 'false'}\r\n\t\t\t\t\t\t\t\t\tref=${el => {\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tparent.activateValidation({\"message\":\"This field is required.\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":false,\"expression\":\"null\"}, el)}\r\n\t\t\t\t\t\t\t\t\t}\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/>\r\n\t\t\t\t\t\t\t<span>\r\n\t\t\t\t\t\t\t\t${ parent.decodeEntities(`Autorizo que estes dados sejam utilizados para a iDR\u00ae me contactar, segundo a sua Pol\u00edtica de Privacidade.`) } \t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t<\/label>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<input type=\"hidden\" name=\"politica-privacidade\" value=\"\" \/>\r\n\r\n\t\t\t\t\t\t\t<${validation.ErrorMessage}\r\n\t\t\t\t\terrors=${validation.errors}\r\n\t\t\t\t\tname=\"politica-privacidade\"\r\n\t\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\t\t\/>\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-843b6e2 elementor-widget elementor-widget-mf-recaptcha\" data-id=\"843b6e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mf-recaptcha.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div className=\"mf-input-wrapper\">\n\t\t\t\n\t\t\t\t\t<div\n\t\t\t\t\t\tclassName=\"g-recaptcha \"\n\t\t\t\t\t\tid=\"g-recaptcha\"\n\t\t\t\t\t\tdata-sitekey=\"6LdPZ5UrAAAAAL38YIES7Y9IslZ4tX2-RPVTaSDY\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tdata-callback=\"handleReCAPTCHA_${state.recaptcha_uid}\"\n\t\t\t\t\t\t\tdata-expired-callback=\"handleReCAPTCHA_${state.recaptcha_uid}\"\n\t\t\t\t\t\t\tdata-error-callback=\"handleReCAPTCHA_${state.recaptcha_uid}\"\n\t\t\t\t\t\t\taria-invalid=${validation.errors['g-recaptcha-response'] ? 'true' : 'false'}\n\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<input type=\"hidden\"\n\t\t\t\t\t\t\tname=\"g-recaptcha-response\"\n\t\t\t\t\t\t\tclassName=\"mf-input mf-mobile-hidden\"\n\t\t\t\t\t\t\tvalue=${parent.getValue('g-recaptcha-response')}\n\t\t\t\t\t\t\tref=${el => parent.activateValidation({\"message\":\"reCAPTCHA is required.\",\"required\":true}, el)}\n\t\t\t\t\t\t\t\/>\n\n\t\t\t\t\t\t<${validation.ErrorMessage} errors=${validation.errors} name=\"g-recaptcha-response\" as=${html`<span className=\"mf-error-message\"><\/span>`} \/>\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-7ffd13e mf-btn--left elementor-widget elementor-widget-mf-button\" data-id=\"7ffd13e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mf-button.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div className=\"mf-btn-wraper \" data-mf-form-conditional-logic-requirement=\"\">\r\n\t\t\t\t\t\t\t<button type=\"submit\" className=\"metform-btn metform-submit-btn \" id=\"\">\r\n\t\t\t\t\t<span>${ parent.decodeEntities(`Enviar Mensagem`) } <\/span>\r\n\t\t\t\t<\/button>\r\n\t\t\t        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t`}\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t${is_dummy_markup ? message_position === 'bottom' ? props.ResponseDummyMarkup(message_successIcon, message_proClass) : '' : ''}\r\n\t\t\t\t\t${is_dummy_markup ? ' ' : message_position === 'bottom' ? props.SubmitResponseMarkup`${parent}${state}${message_successIcon}${message_errorIcon}${message_proClass}` : ''}\r\n\t\t\t\t\r\n\t\t\t\t<\/form>\r\n\t\t\t`\r\n\t\t<\/script>\r\n\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O ROI da automa\u00e7\u00e3o: porque o retorno de um projeto n\u00e3o se mede apenas em euros Quando uma empresa pondera investir em automa\u00e7\u00e3o, existe uma quest\u00e3o que surge quase sempre: Qual ser\u00e1 o retorno deste investimento? \u00c9 uma preocupa\u00e7\u00e3o leg\u00edtima. No entanto, o ROI de um projeto de automa\u00e7\u00e3o \u00e9 frequentemente analisado apenas do ponto de vista financeiro imediato, comparando o investimento realizado com a redu\u00e7\u00e3o de custos operacionais. Embora essa an\u00e1lise seja importante, o verdadeiro impacto da automa\u00e7\u00e3o vai muito al\u00e9m da poupan\u00e7a direta. O ROI vai al\u00e9m da redu\u00e7\u00e3o de custos A automa\u00e7\u00e3o pode gerar benef\u00edcios em v\u00e1rias \u00e1reas da opera\u00e7\u00e3o, muitos dos quais dificilmente s\u00e3o refletidos numa simples folha de c\u00e1lculo. Entre os ganhos mais comuns encontram-se: aumento da produtividade; redu\u00e7\u00e3o de tarefas repetitivas; diminui\u00e7\u00e3o de erros e retrabalho; melhoria da qualidade e consist\u00eancia dos processos; refor\u00e7o da seguran\u00e7a dos colaboradores; redu\u00e7\u00e3o do esfor\u00e7o f\u00edsico e da fadiga; maior estabilidade e previsibilidade operacional; capacidade para responder ao crescimento sem aumentar recursos ao mesmo ritmo. Ao longo do tempo, estes fatores podem representar um impacto significativo na competitividade e sustentabilidade das empresas. Nem toda a automa\u00e7\u00e3o tem o mesmo objetivo Quando se fala em automa\u00e7\u00e3o, \u00e9 importante compreender que diferentes tecnologias respondem a diferentes desafios. Por exemplo: Cobots podem aumentar a produtividade e a consist\u00eancia em tarefas repetitivas, trabalhando em colabora\u00e7\u00e3o com os operadores. AGVs e AMRs permitem otimizar fluxos log\u00edsticos internos e reduzir atividades de transporte sem valor acrescentado. Exoesqueletos ajudam a diminuir o esfor\u00e7o f\u00edsico dos trabalhadores, reduzindo a fadiga e os riscos ergon\u00f3micos. Solu\u00e7\u00f5es robotizadas especializadas podem melhorar a qualidade, a repetibilidade e a efici\u00eancia de determinados processos produtivos. Por isso, o ROI n\u00e3o deve ser analisado apenas em fun\u00e7\u00e3o da tecnologia escolhida, mas sobretudo do problema que se pretende resolver. O processo deve vir antes da tecnologia Um erro frequente consiste em procurar uma solu\u00e7\u00e3o antes de compreender o verdadeiro desafio. Um cobot, um AGV ou um exoesqueleto n\u00e3o s\u00e3o objetivos por si s\u00f3. S\u00e3o ferramentas concebidas para melhorar processos. Os projetos mais bem-sucedidos come\u00e7am normalmente por responder a quest\u00f5es como: Onde existem perdas de tempo? Que tarefas s\u00e3o mais repetitivas? Onde surgem os principais constrangimentos produtivos? Quais as atividades com maior impacto ergon\u00f3mico? Que processos apresentam mais erros ou retrabalho? S\u00f3 depois desta an\u00e1lise faz sentido identificar a solu\u00e7\u00e3o mais adequada. Pessoas e tecnologia devem evoluir em conjunto A automa\u00e7\u00e3o continua a ser, por vezes, associada \u00e0 substitui\u00e7\u00e3o de pessoas. No entanto, a realidade demonstra que as empresas mais competitivas procuram cada vez mais combinar o potencial da tecnologia com a experi\u00eancia das suas equipas. Os cobots colaboram com os operadores. Os exoesqueletos ajudam a proteger a sa\u00fade dos trabalhadores. Os AGVs libertam as equipas de tarefas log\u00edsticas repetitivas e pouco valorizadas. O objetivo n\u00e3o \u00e9 substituir pessoas, mas permitir que estas se concentrem em atividades de maior valor acrescentado. O custo de n\u00e3o evoluir Quando se avalia um investimento em automa\u00e7\u00e3o, existe uma pergunta que por vezes \u00e9 ainda mais relevante do que o c\u00e1lculo do ROI: Qual \u00e9 o pre\u00e7o de n\u00e3o mudar nada? Desperd\u00edcios, retrabalho, les\u00f5es musculoesquel\u00e9ticas, dificuldades de recrutamento, limita\u00e7\u00f5es de capacidade produtiva ou inefici\u00eancias operacionais t\u00eam um custo real, mesmo quando n\u00e3o aparecem diretamente nos relat\u00f3rios financeiros. Adiar decis\u00f5es de melhoria pode significar perder competitividade num mercado cada vez mais exigente. O ROI de um projeto de automa\u00e7\u00e3o n\u00e3o come\u00e7a quando a solu\u00e7\u00e3o entra em funcionamento. Come\u00e7a quando a empresa analisa os seus processos, identifica oportunidades de melhoria e procura a tecnologia mais adequada para responder aos seus desafios. Mais do que adquirir equipamentos, trata-se de criar opera\u00e7\u00f5es mais eficientes, mais seguras e preparadas para crescer de forma sustent\u00e1vel. Vamos transformar as suas ideias em realidade? Preencha o formul\u00e1rio e d\u00ea o primeiro passo para o futuro com a iDR\u00ae!<\/p>","protected":false},"author":1,"featured_media":6415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,17,6],"tags":[],"class_list":["post-6414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agvs-amrs","category-cobots","category-exoesqueletos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ROI da Automa\u00e7\u00e3o Industrial: O Retorno Vai Muito Al\u00e9m dos Custos<\/title>\n<meta name=\"description\" content=\"ROI da automa\u00e7\u00e3o industrial: descubra porque o retorno de um projeto n\u00e3o se mede apenas em euros, mas tamb\u00e9m em produtividade, qualidade, seguran\u00e7a e competitividade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/idr.pt\/en\/2026\/07\/29\/roi-da-automacao-industrial\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROI da Automa\u00e7\u00e3o Industrial: O Retorno Vai Muito Al\u00e9m dos Custos\" \/>\n<meta property=\"og:description\" content=\"ROI da automa\u00e7\u00e3o industrial: descubra porque o retorno de um projeto n\u00e3o se mede apenas em euros, mas tamb\u00e9m em produtividade, qualidade, seguran\u00e7a e competitividade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/idr.pt\/en\/2026\/07\/29\/roi-da-automacao-industrial\/\" \/>\n<meta property=\"og:site_name\" content=\"iDR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iDR.lda\/?locale=pt_PT\" \/>\n<meta property=\"article:published_time\" 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